PRODUCT DESIGN
Product Design is the process of creating and refining products that solve specific problems or meet the needs of users. It involves a combination of creativity, user-centered thinking, and technical expertise to design products that are not only functional but also aesthetically pleasing and user-friendly. The role of product design extends beyond just the visual appeal of a product—it encompasses the entire user experience, ensuring the product is intuitive, accessible, and aligned with the brand’s goals and customer expectations.
EBAY Career Site Redesign
In 2015, PayPal was spun off from its parent company, eBay, creating a unique opportunity to rebrand and transform its career site. This global initiative brought together input from leaders across regions, as well as collaboration among brand, HR, IT, and operations teams. I led this team leveraging both my operations and design background. With a tight timeline of less than four months, the team faced the challenge of working swiftly and decisively to implement the new design. Through focused collaboration and agile decision-making, they successfully delivered an improved and cohesive career site that reflected eBay's new identity.
eBay UP Program Site Redesign
As part of the eBay Shared Services HR organization, I was part of a team tasked with increasing the hiring of recent college graduates and interns to 25% of total requisitions. To achieve this goal, we developed a series of targeted programs designed to attract top talent and place them in meaningful roles across the company.
In my role, I spearheaded events and interactive, immersive experiences to help candidates gain a deeper understanding of eBay’s diverse portfolio of companies. Additionally, I led the redesign of the career site, tailoring it specifically to appeal to this target demographic and enhance their recruitment journey.
EA Help Website Redesign
Led by my team, EA Help is undergoing a comprehensive redesign to enhance its effectiveness and better serve players. This overhaul addresses key opportunities to improve self-help services, ensuring a more seamless and user-focused experience. The updated design introduces improved navigation, clearer user-centered tasks, robust UX metrics and instrumentation, and integrated features for account and entitlement management. These enhancements aim to create a more intuitive and efficient support system for players.
