PRODUCT DESIGN

As a product design leader, I specialize in turning ambiguity into opportunity—guiding teams from initial insight to impactful execution. Throughout my career, I’ve led high-impact concept design initiatives that establish the foundational vision for products, services, and experiences. I excel at early-stage exploration, translating complex challenges into actionable strategies through sketches, prototypes, narratives, and visual frameworks that bring big ideas to life.

EA Help Redesign

Problem: EA Help—the company’s primary digital support destination—needed a fundamental redesign to meet the evolving expectations of players and reduce reliance on live support. The existing platform lacked the navigational clarity, task orientation, and instrumentation necessary to empower players with self-service capabilities and drive support efficiency at scale.

Approach: I provided strategic leadership to a multidisciplinary design team, guiding their efforts to reimagine the EA Help experience while also investing in their growth, inclusion, and capacity. My focus was on enabling the team to lead through ambiguity, make data-informed decisions, and collaborate effectively with engineering, product, and operations partners. We prioritized user-centered design, integrated key account and entitlement management tools, introduced robust UX measurement frameworks, and restructured the site around clear, task-based navigation to better align with player needs.

Outcome: The redesigned EA Help site delivers a significantly more intuitive and efficient self-service experience, reducing friction for players and strengthening the overall support ecosystem. Beyond product impact, this initiative fostered a culture of ownership and innovation within the team, developing emerging leaders and creating a more inclusive, empowered environment. This project exemplifies how thoughtful design, when paired with strategic team leadership, can elevate both business outcomes and organizational strength.

eBay Inc Interns/RCG Site Redesign

Problem: eBay sought to increase early-career hiring, setting an ambitious goal to have recent college graduates and interns comprise 25% of total requisitions. However, existing recruitment efforts and the career site lacked the specificity and appeal necessary to engage this key demographic. The company needed a more strategic, differentiated approach to attract, educate, and convert top early-career talent at scale.

Approach: As part of the Shared Services HR organization, I played a strategic leadership role in developing programs that aligned talent acquisition goals with the expectations of emerging professionals. I led the redesign of the UP Program career site, creating a tailored, youth-forward experience that highlighted eBay’s innovation, mission, and breadth of opportunity. In parallel, I designed and executed a series of immersive events and interactive experiences to help candidates connect with eBay’s diverse business units and see pathways for growth.

Outcome: The redesigned site and enhanced engagement strategy elevated eBay’s brand with early-career candidates, creating a more compelling and user-friendly journey from first touchpoint to offer. The effort contributed meaningfully toward the 25% hiring goal, while laying the foundation for a scalable early-career recruiting model. My leadership helped shift internal thinking toward a more experience-led approach to talent engagement, aligning business needs with candidate expectations.

eBay Career Site Redesign

Problem: Following the 2015 spin-off of PayPal, eBay faced a critical brand inflection point—its existing career site no longer reflected its independent identity or evolving talent strategy. The challenge was to rapidly redesign and relaunch a global-facing site that could both attract top talent and communicate the company’s refreshed values and vision. The timeline was aggressive, and the effort required tight alignment across brand, HR, IT, and regional leadership teams.

Approach: I led the cross-functional initiative, drawing on both my operations and design expertise to drive clarity in scope, decision-making, and execution. I established a strategic framework that prioritized user experience, brand integrity, and speed to market. Through structured collaboration and agile sprints, the team was able to move quickly—balancing stakeholder input from across regions while maintaining focus on core outcomes. My leadership ensured that design decisions aligned with business goals and that operational execution stayed on track under tight deadlines.

Outcome: In under four months, we successfully launched a fully rebranded, globally scalable career site that authentically reflected eBay’s new identity. The site elevated the candidate experience, reinforced the company’s employer brand, and supported talent acquisition efforts worldwide. The project became a model for how strategic design leadership and cross-functional collaboration can drive fast, high-impact results during times of organizational change.